When it comes to branding your business, knowing where to start can be tricky. Do you need the whole brand experience, or just the essentials to get you started?
That’s exactly why I created two different branding packages at Brandl - the Core Branding package and the Full Brand Identity package. Both give you everything you need to feel confident showing up as your brand, but at slightly different stages of your journey.
Here’s how to know which one might be right for you.
The Core Branding Package
Perfect for small businesses, startups, or anyone getting their first proper brand identity in place.
The Core Branding package gives you the strong visual foundation your business needs to start looking professional and consistent - without the extra layers you might not need just yet.
You’ll get:
✔ A primary and secondary logo
✔ Up to 3 revisions
✔ 3 branded mockups
✔ Brand guidelines (up to 10 pages)
✔ Font selection (headings & body)
✔ Colour palette (up to 5 colours)
It’s ideal if you:
Are launching a new business or side project
Want your brand to look cohesive, but aren’t ready for a full rebrand
Need something clean, simple, and flexible to grow with you
In short: Core Branding gives you the essentials to look the part and make a strong first impression fast.
The Full Brand Identity Package
If your business is established or you’re ready for a complete refresh, this is where the magic really happens.
The Full Brand Identity package is a deep dive into your business - creating a full, cohesive system that covers every detail of how your brand looks and feels.
You’ll get everything from the Core package, plus:
✔ A complete logo suite (including submark & favicon)
✔ Competitor and industry research
✔ Moodboard direction and feedback
✔ Extended brand guidelines (15+ pages)
✔ Brand pattern or custom illustrations
✔ Social media assets (profile and cover images)
✔ Access to your own personalised client portal during the process
It’s ideal if you:
Want a polished, consistent identity that goes beyond visuals
Need your brand to work seamlessly across print, web, and social
Are rebranding or scaling your business and want a strong strategic direction
In short: Full Brand Identity gives you everything you need to take your brand from recognisable to unforgettable.
Still Not Sure Which to Choose?
Here’s a quick way to think about it:
You might want… | If… |
|---|---|
Core Branding | You’re just starting out and want something beautiful and functional without overcomplicating things. |
Full Brand Identity | You want a full visual system that ties everything together and positions you for long-term growth. |
Both options give you a brand you’ll feel proud of - it just depends how deep you want to go.
A Quick Note on Websites
If you’re thinking about taking your new brand online, both branding packages can easily lead into a custom website build. Every site I create is designed around your new brand identity, so everything looks and feels cohesive from day one.
TL;DR
Core Branding = A solid starting point - everything you need to launch and look professional.
Full Brand Identity = The complete package - perfect if you’re ready to invest in something long-lasting and strategic.
Whichever you choose, the goal is the same: helping your business show up with confidence and consistency.
Want to chat about which package might fit you best?
Just drop me a message, I’m always happy to talk it through.
