Cafe Racer SpeedShop
Branding project for Cafe Racer SpeedShop, a custom bike workshop that specialises in creating cafe racers, brat bikes and anything with a retro flare.
CLIENT
The Cafe Racer SpeedShop
DELIVERABLES
Logo Suite
Colour Palette
Brand Guidelines
Merch Design
Website
Case Study
Project Overview:
Cafe Racer’s branding was designed to capture the gritty, retro spirit of the Cafe Racer motorcycle culture. The badge logo features a hand-drawn motorcycle helmet with added texture to give it a worn-in, vintage feel, perfect for a brand that embraces adventure and craftsmanship.
Brand Elements:
The colour palette includes four rich, leathery tones inspired by classic cafe racer gear. These colours add warmth and authenticity, making the brand feel rooted in tradition while remaining stylish and modern.
Design Approach:
Beyond the badge logo, a collection of miscellaneous designs was created for use across brand assets like flags, T-shirts, mugs, and more. These designs maintain a consistent aesthetic, reinforcing the brand’s rugged, retro vibe across every touchpoint.
Web Design:
We built a simple, sleek one-page website to showcase Cafe Racer’s projects, introduce the team, and provide essential contact information. The site reflects the brand’s no-frills, straight-to-the-point ethos, offering visitors a clear and engaging experience.
Cafe Racer’s branding celebrates the rebellious spirit of motorcycle culture with a modern twist, creating a memorable identity that resonates with enthusiasts and newcomers alike.
