Roast + Roll
Branding project for Roast + Roll Skate & Coffee Shop, a small skate store that's big on coffee. They aim to create a relaxed space where skate enthusiasts and coffee lovers can come together to indulge in their passions. The goal is to create a welcoming community hub.
CLIENT
Roast + Roll
DELIVERABLES
Logo Suite
Colour Palette
Brand Guidelines
Merch Design
Branding Assets
Case Study
Project Overview:
Roast + Roll’s brand identity blends two passions - coffee and skateboarding - into a bold and distinctive design. We created a badge logo featuring a skateboard wheel with a coffee bean centre, paired with a hand-drawn typeface to match the natural, imperfect edges of the badge.
Brand Elements:
The colour palette includes five warm, welcoming hues inspired by the coffee world, with a rusty red used for calls to action and key highlights. The palette reflects the brand’s friendly, community-driven vibe, while standing out in retail and café settings.
Design Approach:
To give Roast + Roll a cohesive and adaptable brand, we designed a series of miscellaneous assets with wobbly, hand-drawn edges. These illustrations can be applied across packaging, signage, and marketing materials, reinforcing the brand’s organic, laid-back style.
Merchandise Designs:
From coffee cups to apparel, we extended the brand through packaging and merchandise designs. These items feature the badge logo and custom artwork, creating a collection that doesn’t just promote the brand - it becomes part of the Roast + Roll lifestyle.
Roast + Roll’s branding strikes the perfect balance between coffee culture and skate style, creating a relaxed, welcoming identity with plenty of personality.
