Logo & Brand Design Concept - Beach Buns
Beach Buns is a coastal burger concept built around sunny beach days, hand-drawn charm and a laid-back California-inspired feel. The brand leans into rough-around-the-edges illustration, warm colours and playful food-focused visuals to create an identity that feels fun, relaxed and full of personality.
Case Study
Client
Beach Buns
Deliverables
Logo design
Hand-drawn brand assets
Colour palette
Graphic mockups
Project Overview
Beach Buns is a coastal burger concept with a warm, playful brand identity inspired by sunny beach days, California burger spots and hand-painted seaside signage.
The design direction focused on creating something fun, relaxed and full of character, using rough hand-drawn illustration, imperfect linework and a warm coastal colour palette.
Brand Elements
The identity uses a hand-drawn logo style to give Beach Buns a casual, independent feel. Supporting illustrations and brand pattern help bring the brand to life across packaging, menus, signage and social content.
The colour palette takes inspiration from sun-faded California tones, with warm, nostalgic colours that feel relaxed, friendly and full of seaside charm.
Design Approach
This concept explored a more playful, illustrative route for Beach Buns. Rather than feeling polished or corporate, the design leans into character, texture and imperfection.
The rough-around-the-edges style gives the identity a handmade feel, helping the brand feel approachable, memorable and suited to a relaxed coastal food business.
Digital & Print Assets
The Beach Buns identity was designed with real-world applications in mind, from takeaway packaging and burger wrappers to menu boards, stickers, signage and social graphics.
The hand-drawn style gives the brand plenty of flexibility, allowing the illustrations and logo elements to be used across both digital and printed media. This helps the concept feel consistent without becoming too rigid or repetitive.
