Branding & Website - Source + Form
Source + Form is a contract furniture sourcing and supply business specialising in high-quality pieces for hospitality and interior-led spaces. We created a considered brand identity and website design with subtle references to mid-century design, supporting a confident and refined launch.
Case Study
Client
Source + Form
Deliverables
Brand identity
Brand guidelines
Website design
Project Overview:
Source + Form is a newly launched furniture sourcing business specialising in high-quality, design-led pieces for hospitality and interior spaces. With over 13 years of industry experience behind the brand, the identity needed to feel established, trustworthy, and refined from day one.
The resulting brand identity balances clarity and confidence with warmth and approachability, creating a visual foundation that feels timeless and considered.
Brand Elements:
The logo suite uses clean, confident custom typography to create a strong, timeless foundation. This is paired with a bespoke logomark using the S & F to form a subtle seat icon. A rich, earthy colour palette, balanced with soft neutrals, adds depth and warmth while giving the brand a distinctive yet versatile visual presence.
These elements work seamlessly across both digital and print, supporting the brand’s calm, considered positioning.
Design Approach:
The design direction focused on clarity, balance, and restraint. Minimal layouts and carefully chosen typography allow the furniture and spaces to take centre stage, while subtle mid-century influences add character without distraction.
The overall approach ensures the brand feels assured, professional, and quietly confident.
Website Design:
Alongside the brand identity, we designed a website direction for Source + Form that feels clean, considered, and easy to navigate. The layout prioritises clarity and flow, allowing the furniture, imagery, and messaging to lead without interruption.
The result is a website that complements the brand identity and supports a polished, trustworthy online presence.
