Branding & Website - Source + Form
Source + Form is a contract furniture sourcing and supply business. We created a clear, considered brand identity with subtle hints of mid century design to support the launch.
Case Study
Client
Source + Form
Deliverables
brand identity
brand guidelines
landing page website
Project Overview:
Source + Form is a newly launched furniture sourcing business specialising in high-quality, design-led pieces for hospitality and interior-led spaces. With over 13 years of industry experience behind the brand, the identity needed to feel established, refined, and trustworthy while remaining warm, inviting, and personal.
Brand Elements:
The logo suite uses clean, confident typography to create a strong and timeless foundation. A rich, earthy colour palette with soft neutrals adds warmth and depth, giving the brand a distinctive yet versatile visual presence across digital and print.
Design Approach:
The design direction focused on clarity and balance. Minimal layouts, considered typography, and subtle mid-century influences were used to create a calm, assured brand that allows the furniture and spaces to take centre stage.
Website Design:
Alongside the brand identity, we designed a website direction for Source + Form that feels considered, confident, and easy to navigate. The layout focuses on clarity and flow, allowing the furniture, imagery, and messaging to lead without distraction.
