Logo & Brand Design - Seaside Doula

Project Overview:

Seaside Doula is a postnatal support service based on the Sussex coast, offering gentle, practical, and emotional support for new parents. The brand identity was designed to create a sense of calm, warmth, and reassurance, reflecting the nurturing support founder Alex provides to families.

Inspired by coastal tones and soft organic forms, the visual identity brings together nature, compassion, and quiet strength in a cohesive, welcoming brand.

Brand Elements:

The logo suite combines flowing, organic forms with clean, modern typography, balancing softness with professionalism. A muted, coastal colour palette of soft sands, calm blues, and warm neutrals was chosen to evoke comfort, trust, and a sense of place.

Together, these elements create a visual identity that feels gentle, approachable, and deeply rooted in care.

Design Approach:

The design direction focused on creating a peaceful yet confident brand presence. Rounded typography, thoughtful spacing, and tactile visual details were used to reflect the personal, hands-on nature of Alex’s work.

Imagery and layout choices were kept minimal and breathable, mirroring the clarity and reassurance parents often seek during the postnatal period.

Digital & Print Assets:

A complete brand toolkit was created to support Seaside Doula across both digital and print touchpoints. This included logo variations, brand style guidelines, and supporting assets designed for use across social media, print materials, and client communications.

Each piece was created to communicate care, calm, and confidence in a clear and reassuring way.