Brand Identity - Seaside Doula

Project Overview:

Seaside Doula is a postnatal support service based on the Sussex coast, offering gentle, practical, and emotional care for new parents during the early months of parenthood. The brand identity was designed to capture a sense of calm, warmth, and trust, reflecting the nurturing support that founder Alex provides to families. Inspired by coastal tones and soft organic forms, the visual identity brings together nature, compassion, and quiet strength in one cohesive look.

Brand Elements:

The logo suite combines flowing, natural/organic forms with clean modern typography, representing both care and professionalism. The colour palette draws from the shoreline: soft sand, muted sea blues, and warm neutrals to evoke comfort and calm. Together, these elements create a visual identity that feels gentle, approachable, and deeply rooted in place.

Design Approach:

The design direction focused on creating a peaceful yet confident brand presence. Rounded typography, natural spacing, and a tactile illustrative style were chosen to reflect the personal, hands-on nature of Alex’s work. Imagery and layouts were kept minimal and breathable, mirroring the simplicity and clarity parents often seek during the postnatal period.

Digital & Print Assets:

A complete brand toolkit was created to support Seaside Doula across all touchpoints, including logo variations, a brand style guide, and a colour palette. Print materials, such as a double-sided A5 flyer, were developed to extend the brand’s presence locally. Every piece works together to communicate care, calm, and confidence in equal measure.