Brand Identity - Echo Ridge
Echo Ridge, a serene holiday property nestled near Lake Tahoe, California, surrounded by snow-capped mountains and offering breathtaking lakefront views.
Case Study
Client
Echo Ridge
Deliverables
Logo
Merch Designs
Print Media Design
Project Overview:
The Echo Ridge brand identity was developed to blend rustic Western charm with a modern, inviting touch. Inspired by the serene landscape of Lake Tahoe, the branding features organic textures and design elements that reflect the calm, natural beauty of the property’s surroundings.
Brand Elements:
We created a complete logo suite, including primary and secondary logo variations, supported by a rich, earthy colour palette. Each tone was carefully chosen to reflect the nearby lake waters, wooden textures, and lush greenery. These colours give the brand a grounded, authentic feel.
Design Approach:
The visual style leans into hand-drawn, textured lines to mirror the organic nature of the area. The logo subtly captures the roofline of the Echo Ridge property, nestled among the trees, a visual nod to its unique setting and character.
Print & Merchandise:
A full set of brand guidelines was provided to ensure consistency across all touchpoints. We also developed print materials and a collection of badge-style designs ideal for staff uniforms, brochures, and souvenir merchandise like mugs and magnets.
Echo Ridge’s branding is a true reflection of its peaceful, nature-rich location, charming, grounded, and thoughtfully crafted to feel at home in Lake Tahoe.
