Logo & Brand Design - Echo Ridge
Echo Ridge is a mountain retreat inspired by the serene landscapes of Lake Tahoe. We created a bespoke brand identity and logo design to capture the calm, natural beauty of the surroundings, blending organic textures with a modern, inviting feel.
Case Study
Client
Echo Ridge
Deliverables
Logo design
Brand identity
Merchandise design
Print media design
Project Overview:
The Echo Ridge brand identity was developed to feel calm, welcoming, and grounded in nature. Inspired by the surrounding landscape, the branding features organic textures and considered design elements that reflect the peaceful setting of the retreat.
The overall identity balances a modern aesthetic with a natural warmth, creating a brand that feels both refined and connected to its environment.
Brand Elements:
We created a complete logo suite, including primary and secondary logo variations, supported by a rich, earthy colour palette. Each tone was carefully chosen to reflect nearby waters, wooden textures, and lush greenery.
Together, these elements give the brand a grounded, authentic feel while remaining versatile across digital, print, and merchandise applications.
Design Approach:
The visual style leans into hand-drawn, textured linework to mirror the organic nature of the landscape. Subtle detailing and thoughtful composition help capture the relaxed, nature-led atmosphere of Echo Ridge, creating a visual identity rooted in place and character.
Print & Merchandise:
A full set of brand guidelines was produced to ensure consistency across all touchpoints. The brand was then extended into print media and merchandise, including staff apparel, brochures, and souvenir items such as mugs and magnets.
These pieces help reinforce the Echo Ridge identity beyond the property itself, creating a cohesive and memorable brand experience.
