Logo & Brand Design - Bad Rabbit
This logo and brand design project was created for Bad Rabbit, an independent marketing agency based in Hove. The focus was on creating a quirky, bespoke logo alongside a flexible brand identity, supported by a cohesive colour palette that works across both digital and print.
Case Study
Client
Bad Rabbit
Deliverables
Logo design
Brand identity system
Colour palette & typography
Brand guidelines
Project Overview
We created a bespoke logo and brand identity system for Bad Rabbit, an independent marketing agency based in Hove, East Sussex. The project included hand-illustrated logo variations, custom typography, and flexible brand assets designed to work seamlessly across both digital and print.
A cohesive colour palette and clear brand guidelines were developed to support consistent use across marketing materials, resulting in a bold, confident visual identity that reflects Bad Rabbit’s personality.
Brand Elements
The brand identity features a cohesive five-colour palette, with dusty blue and red forming the core of the visual system. These colours were chosen to provide flexibility across the website and marketing materials while maintaining strong brand recognition.
Comprehensive brand guidelines were delivered, covering logo usage, colour application, spacing, and typography to support consistent brand use across all touchpoints.
Design Approach
The client wanted a quirky, hand-drawn style paired with a bold yet controlled colour palette. Inspired by the rebellious feel of brands like Tiny Rebel Brewery, the logo balances rough, sketch-style detailing with clean, considered typography.
The result is a distinctive brand identity that feels confident, characterful, and true to Bad Rabbit’s rebellious roots.
