Brand Identity - All 4 RC

Project Overview:

All 4 RC is a YouTube channel dedicated to all things radio-controlled - from high-speed races to detailed car builds and expert reviews. The brand identity was crafted to reflect the energy and excitement of the RC community, with a nostalgic nod to the bold, expressive styles of the 1980s. The result is a visual brand that feels fast, fun, and full of personality.

Brand Elements:

We designed a dynamic logo suite, complete with primary and secondary variations. The colour palette leans into retro neons and vibrant contrasts - electric blue, hot pink, and punchy purples - balanced with darker tones for depth and readability. These colours bring out the playful, high-energy spirit of the brand while keeping it cohesive across digital content.

Design Approach:

The overall aesthetic draws inspiration from classic 80s arcade games, and vintage toy packaging. The typefaces are sharp and angular, designed to evoke speed and precision. Graphic elements such as chrome effect gradients, and hand-drawn scribbled fonts help connect the channel’s branding to its retro-tech roots, while still feeling fresh and digital-first.

Digital Assets & Channel Branding:

We created a full visual toolkit including YouTube banner artwork, video thumbnail templates, and animated logo stings. The goal was to help the channel stand out at a glance while keeping visuals consistent across content. Social profile icons, intro/outro screens, and overlay graphics were also developed to give the channel a polished, professional look.