Logo & Brand Design - All 4 RC
All 4 RC is a YouTube channel dedicated to all things radio-controlled, from off-roading and crawling to detailed car builds and reviews. We created a bold, retro-inspired brand identity and logo design that reflects the high-energy personality of the RC community and nods to classic 1980s styling.
Case Study
Client
All 4 RC
Deliverables
Logo design
Brand identity
Banner designs
Merchandise design
Project Overview:
The All 4 RC brand identity was designed to feel bold, expressive, and full of personality. Inspired by the energy of the RC community, the visual identity combines nostalgic design cues with a modern digital-first approach.
The result is a vibrant brand that feels fast, fun, and instantly recognisable across video content, social platforms, and merchandise.
Brand Elements:
A dynamic logo suite was created, including primary and secondary variations to ensure flexibility across different formats. The colour palette leans into retro neons and vibrant contrasts, electric blues, hot pinks, and punchy purples, balanced with darker tones for depth and readability.
These elements work together to capture the playful, high-energy spirit of the brand while remaining cohesive across digital content.
Design Approach:
The overall visual style draws inspiration from classic 1980s arcade graphics, vintage toy packaging, and bold typographic treatments. Sharp angles, chrome-style gradients, and hand-drawn details were used to connect the branding to its retro roots while keeping it fresh and digital-first.
Digital Assets & Channel Branding:
A full suite of digital brand assets was created to support the channel’s growth across platforms. This included YouTube banner artwork, profile icons, intro and outro screens, and overlay graphics.
These assets help create a consistent visual presence across YouTube and social channels, giving the brand a polished and recognisable look at a glance.
