Working with a branding agency can be exciting - you’re investing in your business and getting expert help to shape how your brand looks, feels, and connects with your audience. But if you’ve never worked with an agency before, you might not know what to expect (or what will help the process go smoothly).
At Brandl, we want every project to feel collaborative, creative, and stress-free - so here are a few things to consider if you’re thinking about working with a branding agency (or us!).
Know Your Business Inside Out
Before you start talking logos and colour palettes, it helps to be clear on your own business. You don’t need all the answers, but knowing things like:
What your business does (in simple terms)
Who your ideal customers are
What makes you different from competitors
How you want people to feel about your brand
The clearer you are, the easier it is for your agency to create branding that actually fits.
Be Open to Collaboration (and a Few Surprises)
You’re hiring a branding agency for their expertise, so while you might have a clear vision, it’s worth staying open to new ideas. Sometimes the best concepts are the ones you never expected - trust the process!
Understand What’s Included
Every agency works a bit differently, so make sure you’re clear on what’s part of your project (and what isn’t). At Brandl, we walk through exactly what’s included in every package - from initial concepts to final files - so you always know what to expect.
Feedback is Key (and It’s a Two-Way Street)
Good branding is built on honest feedback. Don’t be afraid to share your thoughts - whether you love something or you’re not quite feeling it. At the same time, we’ll always explain the why behind our design decisions, so you’re never left guessing.
Think Beyond the Logo
A brand is so much more than a logo. When you work with a branding agency, you’re shaping your:
Visual identity (logo, fonts, colours)
Brand voice and personality
How your brand looks across social media, your website, and beyond
A strong brand ties everything together - so your customers get a consistent, memorable experience wherever they find you.
Don’t Be Shy About Your Budget
It’s always better to be upfront about your budget, so your agency can recommend the right options. Whether you’re looking for a full rebrand or a quick refresh, there’s usually a way to tailor the project to fit.
Think Long-Term
Good branding is an investment, not a quick fix. When you work with an agency, you’re not just getting a new logo - you’re building a foundation that should support your business for years to come.
Ready to Chat?
Whether you’re launching a new brand or giving your business a refresh, we love working with businesses to bring their vision to life. If you’re curious about how we work (or just want to chat about your ideas), drop us a message - we’re always happy to help.