A new year means fresh opportunities to make your business shine! If your website, branding, or marketing materials are starting to feel a bit tired or inconsistent, now’s the perfect time for a little refresh. Even small updates can go a long way in making sure your business is looking its best and ready for what’s ahead. Here’s a handy checklist to help you take on 2025 with confidence.
Website Refresh
Your website is often the first impression people get of your business, so make sure it’s doing you justice! A clean, user-friendly site helps build trust and makes it easier for potential customers to get to know you.
Mobile-friendly design – Most people will check out your site on their phones, so make sure it looks and works great on smaller screens.
Speed check – If your website takes forever to load, you could lose potential customers. Check your site’s speed and make sure it’s quick to load.
Clear calls to action – Make it obvious what you want visitors to do next. Whether it’s booking a service or getting in touch, your calls to action should be simple and direct.
Fresh content – If your website is still reflecting what your business was doing a few years ago, it’s time to update things. Refresh your services, team info, and any outdated content.
Easy navigation – A cluttered menu or confusing layout can frustrate visitors. Keep things clean and intuitive so people can find what they need without a hassle.
Bonus tip: Check your contact forms and links to make sure everything’s working. You don’t want potential leads to get stuck because of a broken form!
Brand Identity Check
Your brand should feel like you - it’s what sets you apart and helps people remember your business. If it’s feeling a bit outdated or inconsistent, this is the perfect time for a refresh.
Logo – Does your logo still represent what you stand for? If it feels a bit out of date, consider giving it a fresh twist.
Colours – Do your brand colours still fit the vibe you want to give off? Colours can have a big impact, so make sure yours are sending the right message.
Fonts – Typography should be clean, modern, and easy to read. Using too many different fonts can make your brand feel disconnected.
Imagery – Your photos and graphics should align with your brand’s style. Outdated or mismatched visuals can confuse your audience.
Tone of voice – Your voice should reflect your personality and resonate with your audience. Whether you’re formal, playful, or somewhere in between, consistency is key.
A brand refresh doesn’t always mean a complete overhaul. Sometimes, small tweaks can make a huge difference!
Marketing Assets
Your marketing materials are where your brand really comes to life. From emails to social media, everything should feel cohesive and aligned with your overall brand.
Social media graphics – Your profile pictures, cover photos, and post templates should all match. It helps people instantly recognise your brand.
Email templates – Make sure your emails are well-designed and consistent with your brand. A polished template can help your emails stand out in a crowded inbox.
Business cards – If you still hand out business cards, make sure they reflect your current branding. It’s a small detail that leaves a big impact.
Presentations – If you pitch to clients, ensure your presentation decks are polished, on-brand, and easy to follow.
Packaging – For product-based businesses, your packaging plays a big role in the customer experience. Ensure it aligns with your brand’s story and values.
Pro tip: Keep a brand asset folder with all your logos, templates, and guidelines so staying consistent is a breeze.
Ready to Refresh Your Brand for 2025?
A brand refresh doesn’t have to be complicated. With a few simple updates, you can make sure your business is looking its best for the year ahead. And if you need help along the way, Brandl Designs is here to support you every step of the way. Let’s make 2025 a good one! Get in touch today
