Bad Rabbit
Branding project for Bad Rabbit, a marketing agency based in Hove. George, the founder of Bad Rabbit, was looking for a quirky, unique logo. A must-have was the colour red in his brand's colour palette.
CLIENT
Bad Rabbit
DELIVERABLES
Logo Suite
Colour Palette
Brand Guidelines
Case Study
Project Overview:
We crafted a bespoke, hand-illustrated logo paired with a custom typeface for Bad Rabbit, an independent marketing agency in Hove. The design included versatile logo variations: a lockup, wordmark, and icon, all optimised for both light and dark backgrounds.
Brand Elements:
A cohesive 5-colour palette, featuring a must-have red, ensures flexibility across the website and marketing materials. To maintain brand consistency, we delivered comprehensive brand guidelines, covering logo usage, colour schemes, spacing, and font choices - a go-to resource for all branding needs.
Design Approach:
The client wanted a quirky, hand-drawn style with a subtle yet bold palette. Inspired by the rebellious flair of the Tiny Rebel Brewery logo, we designed a rabbit icon with a twitchy eye, balancing a rough, sketched vibe with clean, minimalist detailing.
Bad Rabbit’s branding now stands out with a bold personality that stays true to its rebellious roots!
